Please watch the video and then do the quiz below

How great leaders inspire action – Simon Sinek

Simon Sinek has a simple but powerful model for inspirational leadership and persuasion all starting with a golden circle and the question “Why?” His model consists of 3 concentric circles.

From the inside out, they represent the motivators of human behaviour, the why, the how and the what.

Sinek argues that when we are in touch with what really motivates us: our values and how we understand our own ‘why’, then we will attract and persuade others and achieve amazing outcomes.

Understanding the golden circle and the inside-out flow of meaning is the only way to truly energize, inspire and empower colleagues and employees to achieve shared goals at work.

Sinek says leaders who want to inspire and persuade others should never ask their colleagues and direct reports to ‘buy’ into or commit to the what until they have spent time helping them understand and commit to the why – the deeper motivators that help make sense of and energize why something needs to be done. [Listen to the first 11 mins]